Maximizing Impact: Measuring the ROI of Generative AI in the Enterprise SDLC

Generative AI is reshaping the software development lifecycle (SDLC), driving unprecedented improvements in developer productivity, quality, and speed. Yet, quantifying the return on investment (ROI) remains a critical challenge for enterprise leaders seeking tangible results.

In this session, Bruno Passos, Group Product Manager at Booking.com, shares practical insights and methodologies for effectively measuring and demonstrating the ROI of GenAI implementations within the Enterprise SDLC. Drawing from real-world experiences